Branded residences: what you buy and who signs for you
The brochure sells spas and concierge. The deed says something else. Here we break down the three layers of a branded residence before you sign.
Felipe LuksicDirector Comercial | Commercial Director
The brochure of a branded residence sells services: spa, concierge, room service. All of that comes through contracts that are not your deed. What you actually buy—your unit and your percentage of joint ownership—and who administers the building in the first year live in different documents, with different hierarchies. Here we break them down in the order you should request them before signing.
What exactly is a branded residence?
It is a condominium and, on top of it, one or more contracts. It is not a legal category. The Law on Condominium Property of Immovable Property of the State of Quintana Roo classifies condominiums by their structure—vertical, horizontal, urban land, and mixed—and by their use—residential, commercial or service, industrial, and mixed (art. 5).
This article is part of our guide How to invest in Mexican real estate.
